The use of packaging and target market strategies had made them top players in the soft-drink industry. The last strategy that Coca-Cola engages in can be seen in its product packaging. Packaging This is an area where Pepsi got the upper hand in the early rounds of the slugfest between its chief rival Coca-Cola.
Now, what if the question is reversed and turned to businessmen running powerful corporations such as Wal-Mart, General Electric, Shell and so on.
This strategy is also a form of product differentiation, which is a key characteristic of the oligopoly market form. As the global economy grows, the company will need to make a stronger effort to market to the tastes of specific cultures.
McAfee said that Coke and Pepsi will not do negative advertising against each other and they shy discouraged acquiring exclusive contracts with cinemas. A frontal attack is specifically designed to engage the opposition with a head on frontal assault.
As an example, the analysis below reveals what types of food consumers associate with the two beverages on social media: For our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business: While comparing the individual companies and the two of them, it can be perceived that with regards to the net income amount, the financial performance of Coca-Cola dipped.
Beer According to BMI Research Group, a Fitch Group company, growth in premium beer will be flat as inflation and worsening confidence eats into consumer disposable income. This strategy would give consumers additional incentive to maintain loyalty to the Coca-Cola brand.
Most recently, the company launched Coca-Cola Zero, which is aimed at customers who are attempting to lose weight. Income Statement Analysis The income statements are financial statements which can be analyzed and evaluated to compare and contrast the financial performance as well as the financial status or position of a company or may be even two.
An aggressive marketing and advertising campaign was launched to educate the public on the benefits of this new product.
What does a giant do? Yet at the individual level, a single tweet or Facebook post may inspire the creative campaign that brings a brand into the lead. This allows these two firms to compete on areas other than price in an attempt to maximize profits. And this all due to improved packaging.
Summary The oligopoly market structure is very apparent in the soft drink industry. In general, it can be perceived that in comparing the two companies, Coca-Cola Company is more profitable compared to PepsiCo.
This gives real incentives for consumers to pick theirs over coke or Big cola for example which is their major competitor. To begin with, in the past year, the Coca-Cola Company made a partnership with Green Mountain Company which is an establishment that offers coffee.
Manufacturers of bottled water profit heavily from it because unlike the soft drinks or beer industry, there is no risk of diabetes by consuming water. However, the investment will be very beneficial in the long run. This leads to the second to the last force in the discussion, which is the threat of the substitute.Comparing Coca-Cola and Pepsi: A Competitive Analysis Essay.
Comparing Coca-Cola and Pepsi: A Competitive Analysis. InProfessor G.F - Comparing Coca-Cola and Pepsi: A Competitive Analysis Essay introduction. Gause of Moscow University published the results of a set of experiments where he put two very small animals called protozoa’s of the same genus in a bottle with more than enough.
This report outlines the market analysis of the Soft Drink industry, brand analysis of Pepsi, and three comprehensive recommendations. Upon research, I realized that Pepsi is one out of twenty-two brands owned by the parent company, PepsiCo. The Coca-Cola Company uses a variety of competitive strategies to maintain its dominant position in the soft drink industry.
The most noticeable strategy is the company’s engagement in. ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO The various products of Coca-Cola available in India are: Coca-Cola: Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world.5/5(23).
The SWOT of Coca cola discusses the weaknesses, strengths, opportunities and threats for Coca Cola. Brand equity is the strongest point in the SWOT of Coca Cola.
Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today, Coca-Cola and Pepsi Cola. Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations.Download