In a similar way, GM has opportunity to enhance its electric or hybrid automobiles to address rising concerns on the air quality effects of automotive emissions. The following are the intensities of the external factors responsible for General motors external environment analysis moderate force of the threat of new entry against General Motors: Thus, this aspect of the Five Forces analysis highlights the benefits of aggressiveness in General Motors marketing mix or 4Ps.
In this regard, General Motors must address the following ecological external factors in the automotive industry: It is very valuable to understand the demographics of the industry in order to be appealing for the consumer you are targeting.
Their innovation in Information Technologies enables them to work with their suppliers better Eweek. High aggressiveness of firms strong force High exit barriers strong force Moderately high number of firms strong force The high aggressiveness of firms exerts a strong force on General Motors.
It extends the existing tax credit for production of electricity from renewable resources, such as wind, biomass, and landfill gas, and creates for the first time a tax credit for residential solar energy systems.
Strong brand portfolio Currently, General Motors sell its vehicles under 10 different brands: Projects like these can greatly decrease the need for personal vehicles. Thus, GM can address the competitive condition of the automotive industry environment through value creation and technological innovation.
By using their brand as a core competency, GM is able to grow in new markets with more ease than other firms. In an attempt to find alternative fuel, the automotive industry has researched and developed hybrid vehicles.
There will always be competition for any market within the automotive industry that is sought after. The image and status that is perceived by an individual owning a certain brand of vehicle is still a very strong factor, which was just discussed.
Strategic decision makers need to determine the most relevant issues in the remote or macro-environment of the business. If GM uses their pre-established personality as a powerhouse, they could continue to establish their brand name globally, which could lead to a competitive advantage in new markets, such as Asia.
A current rivalry is that with hybrid vehicles.
Due to successful marketing, many consumers are beginning to associate OnStar with GM vehicles. Considering the growing importance of vehicle safety, the OnStar system gives consumers the peace of mind that they will have immediate assistance in an emergency.
Such aggressiveness is exhibited through marketing campaigns, rate of innovation, and other endeavors. Similarly, the increasing demand for self-driving cars can promote growth through the sale of such cars from the company. Substitutes can reduce the revenues of firms and limit the opportunities in the automotive industry environment.
The regulation is designed to save Americans money and to reduce global warming pollution. GM Motors philosophy of business and thrive for technological advancements and quality is their key to success. Threat of Substitutes Threat of substitutes is at its peak as per the economical depression, lack of new entries and a little buying power.
General Motors commitment to sustainable and clean environment results in lower costs, happier communities around it, attracts lots of positive publicity and strengthens brands image.
CAFE essentially requires American auto manufacturers to produce a fleet of vehicles which will achieve the determined average miles per gallon. Lastly, it will create Federal risk insurance and extend the Price-Anderson Act to mitigate the potential cost of unforeseen delays and encourage investment in a new generation of safer, more reliable, and more proliferation-resistant nuclear power plants whitehouse.
Sustainability and environmental policies Since GM has enrolled into U. General Motors also benefited from that. Historically, the new models have tended to have major upgrades every 4 or 5 years with only minor modifications in between. GM chose in to outsource its entire IT department.
A product marketed more towards the younger unmarried consumer with a lower to mid income level, would be a foreign sports car or a domestic light pickup truck. In addition, the external analysis shows the variety of issues that General Motors deals with.EXTERNAL General Environment Analysis The general environment is composed of dimensions in the broader society that influence an industry and the firms within it.
For Nike is extremely valuable to analyze general environment factors that affect that affect us because through that we be able to find solutions to those problems. General Motors’ Sierra in Montreal, Quebec, Canada.
A PESTEL/PESTLE Analysis of General Motors Company identifies significant opportunities for growth based on a variety of external factors in the remote or macro-environment of the automotive industry.
General Motors External. The following analysis on the external environment of the automotive industry will be categorized by the six segments of the general environment with details on applying the five-force model within the industry. The first general segment that will be discussed is the economic factors that affect the automotive.
EXTERNAL General Environment Analysis The general environment is composed of dimensions in the broader society that influence an industry and the firms within it. For Nike is extremely valuable to analyze general environment factors that affect that affect us because through that we be able to find solutions to those problems.
General Motors’ Sierra in Montreal, Quebec, Canada. A PESTEL/PESTLE Analysis of General Motors Company identifies significant opportunities for growth based on a variety of external factors in the remote or macro-environment of the automotive industry.
General Motors commitment to sustainable and clean environment results in lower costs, happier communities around it, attracts lots of positive publicity and strengthens brands image. 4. Safe and eco-friendly vehicles.Download